ATCC Programmes The Media Advocacy component of the ATCC aims on one hand to enhance media interest in tobacco control and on the other hand to enhance tobacco control organizations capacities in the strategic use of the media to advancing public policies in their respective countries. It is in this light that the ATCC:
- Scans existing media resources and develop toolkits specifically for use in SSA for (a) training journalists on tobacco control and (b) training tobacco control advocates on how to effectively use the media;
- Coordinates training of journalists and tobacco control advocates within priority ATCC countries on use of media for tobacco control;
- Develops and maintains comprehensive database of journalists involved in tobacco control issues in SSA and maintain relationships with them;
- Feeds story ideas, reports, press releases and other International and local reports/materials to key reporters in Africa;
- Facilitates access to technical assistance for ATCC grantees running media advocacy campaigns within their grants;
- Supportes media advocacy training elements of the FCTC Shadow Reports and Industry Monitor reports projects and deliver strategies to disseminate regional shadow reporting and industry monitoring reports;
- Works with investigative journalists and other media to expose tobacco industry strategies and tactics;
- Performs daily media monitoring, analysis and record keeping of mention of tobacco control in the media.
